You know what I miss most about working for PETA (besides hanging out with A-list celebrities like Benji Madden)? We had this tradition when we launched a new campaign where we’d get all of the staff, interns, and volunteers together in a meeting room to kick around creative ideas, from how to market the campaign online to what sorts of props we should use at demonstrations. My favorite part of these brainstorming seshes was coming up with campaign taglines. For whatever reason, some of my most brilliant ideas never actually made it to print. Here are some campaign posters that I wish so hard were real.
If you’re not a middle-aged woman, you probably have no fucking clue what a “Premarin” is. Premarin is a drug used to treat the symptoms of menopause. As if menopause wasn’t already gross enough, Premarin is made by strapping rubber bags to forcibly impregnated horses and collecting their urine. I swear to God I’m not making this shit up — the name Premarin is in fact an acronym for PREgnant MARes’ urINe. To produce this hot flash piss cocktail, Pfizer keeps horses pregnant for about 12 years straight in stalls so tiny they can’t even turn around, and deprives them of water in order to squeeze more estrogen out of them.